Highlighting the 52% drop in cigarette sales between 2011 and 2023 and the rise of alternative products.
Japan faces a unique opportunity to transform public health through innovative tobacco harm reduction strategies. Despite advanced healthcare systems, smoking prevalence remains high, contributing to over 157,000 premature deaths annually.
A promising shift has emerged: between 2011 and 2023, cigarette sales in Japan halved, largely replaced by heated tobacco products.
This report reveals that integrating harm reduction products with improved lung cancer diagnostics and cessation support could save over 2.04 million lives by 2060.
Japan’s success could serve as a global model for reducing smoking-related harm.
International and Japanese public health experts discuss the report:
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