How should oral nicotine products be regulated?
Nicotine Pouch Safety
“Nicotine pouches are not burnt and do not contain tobacco or the thousands of chemicals present in cigarette smoke (reduced exposure) meaning that they are significantly less harmful than cigarettes”
“Nicotine pouches can be reasonably expected to be of harm reduction potential if used for complete substitution by current users”
Helping smokers quit
In Sweden, nicotine pouches have decreased smoking rates to 7%, compared to the European Union average of 23%
According to the Royal College of Physicians “particularly among men, the availability of snus as a substitute for smoking has helped to reduce the prevalence of smoking in Sweden, which is now by far the lowest in Europe.”
Swedish men have a 44% lower tobacco-related mortality rate compared to men elsewhere in Europe
The FDA allows approved nicotine pouches to advertise that they’re less harmful than cigarettes
355,000 lives could be saved if EU countries replicated Sweden’s tobacco consumption patterns
75% of smokers use nicotine pouches for harm reduction purposes
Scientific research into nicotine pouches is a new and evolving area. Due to the limited available research, we have included several industry-funded studies that meet our strict quality standards. All studies have been peer-reviewed and independently published unless stated otherwise.
Nicotine pouches have similar risks as NRTs – just 2% the risk of cigarettes.
Nicotine pouches are not a gateway to smoking.
Swedish-style nicotine pouches do not increase cancer risk.
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