The EU Reporter’s recent article, “A pragmatic path to ending smoking in Europe”, emphasises the scientific consensus: not all nicotine products carry the same risk.

The piece advocates for regulatory differentiation based on product risk profiles, encouraging the use of safer alternatives like nicotine pouches, which eliminate combustion and significantly reduce harm. As Europe revises its tobacco policies, this educational argument for harm reduction offers a rational and life-saving framework grounded in public health science.