Asia Harm Reduction Alliance (AsHRA)
Asia Harm Reduction Alliance (AsHRA)
Driving Harm Reduction to Prevent Disease and Save Lives Across Asia Pacific
We bring together leading healthcare experts in Asia Pacific to prevent tobacco, alcohol, and drug-related disease and premature death by raising awareness and informing stakeholders about vital harm reduction strategies.
In Asia Pacific, they could help prevent
of tobacco-related deaths each year.
What is Tobacco Harm Reduction (THR) ?
Harm reduction is a public health strategy focused on minimizing the negative harm associated with a certain risky behavior, without necessarily requiring their elimination. This approach acknowledges that some individuals will continue to engage in certain activities, offering a pragmatic alternative to outright prohibitions.
Within this framework, Tobacco Harm Reduction (THR) specifically aims to reduce the health risks of tobacco use, especially for smokers unable or unwilling to quit nicotine entirely. THR encourages the use of lower-risk nicotine products as alternatives to combustible cigarettes, significantly minimizing harm when cessation isn’t feasible.
Find Out More About THR
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